You have to talk many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
Don’t think that hero posts are just for coaches. Every time someone invests in new equipment, they’re almost certainly trying to take a journey.

And the fact that you support that journey, and are committed to that journey, re-enforces why the golfer needs to buy their equipment from you. 

This is absolutely a CRITICAL MARKETING ADVANTAGE of the on-course retailer. The sale of equipment is NOT a retail transaction. It is part of a journey to better for YOUR GOLFER.

Does your marketing make that clear?

Do you talk about that in your marketing content?

Do you post stories where customers have reached a new summit or accomplished something significant on their journey with new


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