You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
The language of tech is not the language of love for the golfer, but it does offer you so much competitive advantage.

Innovation in technology has driven so much opportunity for

No longer is it is a driver. It’s an assembled, customized solution from the model that offers the golfer the biggest improvement.

No longer is it a set of irons. From tens of thousands of different
configurations, you’ve found the one that provides the golfer with the best result; the greatest value.
Make sure the golfers know there are so many potential solutions. Make sure they aspire to the difference the best solution makes, and worry about the wrong solution.

Make sure they know that to find those solutions, from amongst so many variations, you need an expert guide. A qualified PGA Professional invested in understanding the individual golfer, the golf swing, ball flight laws, and fitting.

A guide that cares about them.

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