You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.       You’ve persuaded Jordan Spieth or Nelly Korda to create some videos to send your database of golfers. There are two opening line script options: “If you’re losing the ball right off the tee, here’s a drill I use to keep finding fairways”. Or “If you’re losing the ball right off the tee, you want something simple that’s helped a lot of golfers find a few more fairways”. You might think the differences are subtle. But they’re important. The first is asking the listener to connect with the Professional and their context (the amount of time they have, their commitment to practice, their level of performance). The second is the Professional trying to connect with the golfer and their context. Their worry about practice time and commitment; their level of performance. Now replace Jordan or Nelly with you. You’re probably very humble and think you’re nowhere near their status and level.   You are to MOST golfers. Most of us are in awe of your ability to play the game. That’s why it's so important that you connect with us, and our context, in your language. Then we can start to believe that you can START our journey from the right place with a much better chance of progress.       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.