You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.

Whether you’re a coach, a PGA Professional with a retail proposition, or a Professional committed to creating more golf at the facility (or, in many cases, all three), the three fundamentals to your marketing
communication are:

The golfer (or would-be golfer) is #1 in your world as an individual.
Their context matters. Their requirements are paramount. You have their best interests at heart.

They can go on a personal journey to better.
To a place they want to go, at a pace they want to go, with the commitment they want to give. But that journey will unlock so much more enjoyment.

You’re the expert-guide on the journey.
Your expertise uniquely positions you. Your care for them as an individual with their best interests at heart means they’re safe. You’ve delivered ‘better’ to so many people they know or people just like them.

Is your digital communication dominated by that messaging? Do you have engagements with golfers that give you an easy introduction to discussing these fundamentals?

Legally Privileged Disclaimer
Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.