You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
Whether you’re a coach, a PGA Professional with a retail proposition, or a Professional committed to creating more golf at the facility (or, in many cases, all three), the three fundamentals to your marketing
communication are:
The golfer (or would-be golfer) is #1 in your world as an individual.
Their context matters. Their requirements are paramount. You have their best interests at heart.

They can go on a personal journey to better.
To a place they want to go, at a pace they want to go, with the commitment they want to give. But that journey will unlock so much more enjoyment.

You’re the expert-guide on the journey.
Your expertise uniquely positions you. Your care for them as an individual with their best interests at heart means they’re safe. You’ve delivered ‘better’ to so many people they know or people just like them.  

Is your digital communication dominated by that messaging? Do you have engagements with golfers that give you an easy introduction to discussing these fundamentals?

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