You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
 
 
 
Yesterday we highlighted three messages that should dominate your marketing communication. If you missed it, please
 
 
 
 
The golfer (or would be
golfer) is #1 in your world as
an individual.

 
 
They can go on a personal
journey to better.

 
 
You’re the expert guide on
the journey.

 
 
In your digital communication:

What is the best way you could show that you care about each golfer as an individual?

How can you inspire a golfer to take a journey?

How do you present yourself as an expert guide to be trusted?
 
 
 

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