You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
 
 
 
The marketing communication that checks off all three of the biggest competitive advantages of a PGA Professional is a HERO POST.

 
 
That’s a story that showcases one of your golfers; what’s special about them; a little about the journey they’re on; and what have they
accomplished.

 
 
Shows you care?

 
 
The golfer’s enjoying their
journey?

 
 
You’re the expert guide who
gets it done?
 
 
 
Golf is back on Monday in the UK.
We are so pleased for you and wish you the biggest tsunami of pent-up demand for the game and your services.

Many of you are also going into season in the US.
Let’s hope that the weather is kind and that the wave of interest in the game continues allowing you to break all records for rounds, retail, and coaching.

Keep that wave going
Why not set yourself a target of publishing at least one hero story a week. Remember, a golfer even starting a journey is a hero and
potentially an inspiration to another golfer.

 
 

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