You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.       Making heroes out of your golfers in your marketing communication is one of the most important initiatives you can invest in. Note: We describe a ‘hero post’ as any form of communication; social, email, web, success wall; that showcases one of your golfers and the journey they’re on or the accomplishment they’ve made (as a result of your role as their guide).   When making hero posts, remember the hero needs to represent the golfers you want to influence to start a journey with you.   John Perna, out of Illinois, specializes in working with young men and women committed to a journey through college and onto playing professionally. So, quite correctly, his is a very narrow profile of golfers:     John’s posts might be about elite golfers, but they still check our three fundamentals of marketing communication.     Show you care?     The golfer’s enjoying their journey?     You’re the expert guide who gets it done? How many golfers can you ‘hero’ in April?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.