You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
Making heroes out of your golfers in your marketing communication is one of the most important initiatives you can invest in.

Note: We describe a ‘hero post’ as any form of communication; social, email, web, success wall; that showcases one of your golfers and the journey they’re on or the accomplishment they’ve made (as a result of your role as their guide).  

When making hero posts, remember the hero needs to represent the golfers you want to influence to start a journey with you.  

John Perna, out of Illinois, specializes in working with young men and women committed to a journey through college and onto playing
professionally. So, quite correctly, his is a very narrow profile of golfers:

John’s posts might be about elite golfers, but they still check our three
fundamentals of marketing communication.

Show you care?

The golfer’s enjoying their

You’re the expert guide who
gets it done?

How many golfers can you ‘hero’ in April?

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