You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.       Heroes don’t have to have won a tournament or accomplished a goal. Sometimes, just showing the pleasure of being on a journey and gaining your recognition is enough. Great job to the ‘Surfers Paradise’ team in Australia. Each week they call out several golfers in an email they send out.     Calling out attitude and commitment is especially important in posts with Juniors. Parents want to know that you recognize and care for the whole child and not just the performance.       "Especially for those promoting PGA Jnr League in the US, or those in the northern hemisphere entering a golf season in which they want to build a flourishing junior section, now is the time to get hero posts out that show you care about the whole child.”    In the UK, yesterday was a “welcome back” post opportunity. I know many of you showed images of packed range bays. They lacked the message that you care about individuals. Come on! Each day you can surely post a “welcome back” post that highlights an individual golfer and their comment about the re-opening. What they want to get out of golf this year.     Remember the three fundamentals.       You care about golfers as individuals.     Golfers get more from the game when they’re on a journey.     You’re the expert guide who gets it done. How many golfers can you ‘hero’ in April?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.