You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
We’re trying to inspire you to flood social media with ‘hero posts’.
Note: We describe a ‘hero post’ as any form of communication; social, email, web, success wall; that showcases one of your golfers and the journey they’re on or the accomplishment they’ve made (as a result of your role as their guide).  

As well as tackling that challenge, think about the visual impact of your heroes. What would a series of separate posts made up of these people say about you?

If a junior saw a collection of posts with these gentlemen, would they think of you as a potential guide?

If a woman saw this collection of heroes, would they think of you as a potential guide? Would they think your location was welcoming to them?

Would someone of a different background think your location was
welcoming to them and that you might be their guide?

The great thing about a hero post is that it ticks the three key marketing communication messages. But a picture, especially in an industry that has excluded so many, can tell a thousand words we might not want.

Remember to find the chance to show the full diversity of ‘heroes’ you can create.

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