You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.       We’re trying to inspire you to flood social media with ‘hero posts’. Note: We describe a ‘hero post’ as any form of communication; social, email, web, success wall; that showcases one of your golfers and the journey they’re on or the accomplishment they’ve made (as a result of your role as their guide).   As well as tackling that challenge, think about the visual impact of your heroes. What would a series of separate posts made up of these people say about you?     If a junior saw a collection of posts with these gentlemen, would they think of you as a potential guide? If a woman saw this collection of heroes, would they think of you as a potential guide? Would they think your location was welcoming to them? Would someone of a different background think your location was welcoming to them and that you might be their guide? The great thing about a hero post is that it ticks the three key marketing communication messages. But a picture, especially in an industry that has excluded so many, can tell a thousand words we might not want. Remember to find the chance to show the full diversity of ‘heroes’ you can create.       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.