You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
Have you made a hero post yet?
Note: We describe a ‘hero post’ as any form of communication; social, email, web, success wall; that showcases one of your golfers and the journey they’re on or the accomplishment they’ve made (as a result of your role as their guide).

Maybe I’m being unreasonable. It is only the 2nd of April. But soon it will be the 5th and, especially if you’re just opening for the season, you’ll have had another busy weekend.

How many hero posts could you send out by the 9th of April?

Drive the following messages home this year:

You care about golfers as

Golfers get more from the
game when they’re on a

You’re the expert guide who
gets it done.


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