You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
It only takes a small number of ‘hero posts’ and you have a success wall.
Note: We describe a ‘hero post’ as any form of communication; social, email, web, success wall; that showcases one of your golfers and the journey they’re on or the accomplishment they’ve made (as a result of your role as their guide).

How powerful is a page of posts or pins that showcase the impact you’re making on people’s lives? How cool every time you publish a hero post to social media to have the viewer follow a link to a page where they can see more of your work?

But that first needs you to start creating a hero post or two or three.

If you’d like some help with best practice,
This is easy providing you’re actually creating journeys and heroes.

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