You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
I’m not a killjoy. I love The Masters. It is exciting and exhilarating. It creates amazing memories. This year will be no different. Will the return of Jordan Spieth be complete? Will Rory turn words into a win? Will Bryson overpower Augusta?
The “noise” on social media from PGA Professionals is already loud.

Do you know that in the week after Tiger’s win in 2019, 102 PGA Professionals made more posts about Tiger Woods than they’d made about ‘their’ golfers in the first three months of that year?

Please, please remember, after you’ve been thrilled by The Masters, who your real heroes are.
Come on, through April, let’s celebrate the real heroes of our game. The people who fund our industry. The more of them there are, the better off everyone is.



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