You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.       I’m not a killjoy. I love The Masters. It is exciting and exhilarating. It creates amazing memories. This year will be no different. Will the return of Jordan Spieth be complete? Will Rory turn words into a win? Will Bryson overpower Augusta?       The “noise” on social media from PGA Professionals is already loud. Do you know that in the week after Tiger’s win in 2019, 102 PGA Professionals made more posts about Tiger Woods than they’d made about ‘their’ golfers in the first three months of that year? Please, please remember, after you’ve been thrilled by The Masters, who your real heroes are.       Come on, through April, let’s celebrate the real heroes of our game. The people who fund our industry. The more of them there are, the better off everyone is. YOU CAN MAKE A LOT OF NOISE LOVE THE CUSTOMER IN 2021     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.