You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
If you’re a General Manager, Club Manager, Chairman, Owner, and you believe your golf club is all about the member; that you’re a ‘member-centric’ or ‘customer-centric business’, then I have a question for you:

Could you justify employing a PGA Professional just to care for your members or golfers?

I don’t mean someone who is employed to operationally run events or a shop. I mean someone who just, full-time, engages with and cares for members.

Do the numbers add up? Does this make sense for the club?

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