As well as being fluent in the language of the ‘consumer’, we need to be able to hold a business conversation with the owners and managers.       Yesterday’s question was, how would you create a 500% return for your golf club owner or manager if they purchased 100 hours of your time at your full coaching rate? For instance, in the UK, how would you generate £ 25,000 for the club, from 100 hours of your time at £ 50 / hour?       If you put your mind to this and worked out how you would generate that return for the club, have you spoken to the management?  In the language of their P&L, have you explained how you would create that revenue and at what profit that would be to their business? Have you corroborated from industry data the proof for your approach? And, if you convinced the Manager of the certainty of that return, would they sign off on the deal?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.