As well as being fluent in the language of the ‘consumer’ we need to be able to hold a business conversation with the owners and managers.
If you had to try and “sell” to your Manager or Committee or Owner that they should “purchase” 100 hours of your time through the year to generate a financial return for their business; would you be able to have that conversation? Can you translate your thoughts into numbers that would make sense to those managing the finances of the club?

In many parts of the world, you’ll be reading this and think, “I’m an independent, running my own business. This isn’t relevant to me.”
It may be that you have the retail franchise or operate a coaching business on the range. You may not even WANT TO CONTRIBUTE hours to help the club beyond your current scope.

If you ran the club, how would you feel about that outlook? If the finances were positive at the club, it wouldn’t matter much, would it? But, if the numbers were a struggle at the club, would that make it matter a little more? Would a new chairman, captain, committee, manager or owner question whether they get enough 'value' from your contribution as a PGA Professional?

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