As well as being fluent in the language of the ‘consumer’, we need to be able to hold a business conversation with the owners and managers.       Last week I asked you to consider the impact on a golf club’s revenue and profit that could be made if they bought 2 hours each week of a PGA Professional’s time. My challenge to you was, what could you do with 100 hours to generate a return for your club?      What could you do with 40 hours every week? But, what about full-time? What if every golf club employed a PGA Professional, full-time, to do nothing but: Reduce attrition (the loss of members or golfers) Increase activation (create more visits, rounds, and spend by each golfer) Accelerate acquisition (create new golfers and new members). Have you ever sat and done the numbers on what you think you could create if you did that job full-time?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.