As well as being fluent in the language of the ‘consumer’, we need to be able to hold a business conversation with the owners and managers.       Yesterday we shared how 100 PGA Professional hours, costing £ 5,000,  each generated a £ 25,000 revenue return for a club immediately, and at least £ 125,000 over the next 5 years. If you missed it, then     That solution is relevant right now. I keep interviewing industry leaders and club managers who tell me their #1 priority is to “capture” and not lose the new golfers that COVID has brought to, or back to, the game. Go capture them! If the percentage of those from the COVID wave who might leave the game, when the world returns to normal, is much greater than 12% (as almost every leader thinks will be the case), then you can create a much greater revenue return than just £ 25,000 with your 100 hours. Surely that makes compelling economical sense.          Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.