As well as being fluent in the language of the ‘consumer’, we need to be able to hold a business conversation with the owners and managers.
Yesterday we shared how 100 PGA Professional hours, costing £ 5,000,  each generated a £ 25,000 revenue return for a club immediately, and at least £ 125,000 over the next 5 years. If you missed it, then
That solution is relevant right now. I keep interviewing industry leaders and club managers who tell me their #1 priority is to “capture” and not lose the new golfers that COVID has brought to, or back to, the game.
Go capture them!

If the percentage of those from the COVID wave who might leave the game, when the world returns to normal, is much greater than 12% (as almost every leader thinks will be the case), then you can create a much greater revenue return than just £ 25,000 with your 100 hours.

Surely that makes compelling economical sense.   

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