As well as being fluent in the language of the ‘consumer’, we need to be able to hold a business conversation with the owners and managers.
This week we’ve shown how just 2 hours a week of PGA Professional time, focused on golfers in the lower half of the participation pyramid, can create at least £25,000 of revenue impact immediately and at least £100,000 over the next few years.
Then we showed how 5 hours a week creates another £25,000 of
immediate revenue and over £200,000 in the following years.

To me, that looks like a hell of a day job. Who wouldn’t want that job? Especially if you got a share of the upside.


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