As well as being fluent in the language of the ‘consumer’, we need to be able to hold a business conversation with the owners and managers.
I got a query from an American Professional asking me if the case for a Professional employed for a day a week as a Player Development Professional stacked up in the US? Are you kidding me?

Just 2 hours a week of PGA Professional time, focused on golfers in the lower half of the participation pyramid, at $ 90/hr is $ 9,000 a year. A real Player Development Professional at a real club (ave. annual member value = $ 7,000) saved $ 84,000 in dues in the next year (and probably at least another $ 320,000 over the following years as those members will stay for more than the following year).

Now, converting just 1 in 10 of the prospects engaged (in the playbook we described last week) in the extra 5 hours a week (5 x $ 90 x 50 = $ 22,500), the Player Development Professional creates (@ $ 7,000 annual value) 10 new golfers and $ 70,000 of immediate revenue and over $ 560,000 in the lifetime of that member.
If you want to describe a PGA Professional in spiritual, can-do-any-job-in-golf, motherhood, and apple pie terms, then please continue that argument. PS. It is important because emotion counts.

But, if you could tell a story in your resume of 150 hours worked in a year, creating an additional $ 156,000 of revenue and an estimated almost
$ 1 million of future revenue, wouldn’t you get noticed.  

What figures are you creating for 2021?

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