As well as being fluent in the language of the ‘consumer’, we need to be able to hold a business conversation with the owners and managers.       I got a query from an American Professional asking me if the case for a Professional employed for a day a week as a Player Development Professional stacked up in the US? Are you kidding me? Just 2 hours a week of PGA Professional time, focused on golfers in the lower half of the participation pyramid, at $ 90/hr is $ 9,000 a year. A real Player Development Professional at a real club (ave. annual member value = $ 7,000) saved $ 84,000 in dues in the next year (and probably at least another $ 320,000 over the following years as those members will stay for more than the following year). Now, converting just 1 in 10 of the prospects engaged (in the playbook we described last week) in the extra 5 hours a week (5 x $ 90 x 50 = $ 22,500), the Player Development Professional creates (@ $ 7,000 annual value) 10 new golfers and $ 70,000 of immediate revenue and over $ 560,000 in the lifetime of that member.     If you want to describe a PGA Professional in spiritual, can-do-any-job-in-golf, motherhood, and apple pie terms, then please continue that argument. PS. It is important because emotion counts. But, if you could tell a story in your resume of 150 hours worked in a year, creating an additional $ 156,000 of revenue and an estimated almost $ 1 million of future revenue, wouldn’t you get noticed.   What figures are you creating for 2021?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.