As well as being fluent in the language of the ‘consumer’, we need to be able to hold a business conversation with the owners and managers.

Sorry, we got ahead of ourselves this week...
here is Thoughtful Tuesday

Yesterday I highlighted how professionals are each creating over $ 150,000 of revenue for their clubs in a year with just 1 day’s work each week.

What if the Professional gained a share of that revenue? And what if they got a share in the following years of some of the additional revenue created? A new member doesn’t join for a year after all.

Now wouldn’t that be a better alignment model at a golf club?

The more we dig into numbers at the nearly 100 clubs operating with this style of alignment, the more startling some of the stories are.

Those of you that know us well know that ENGAGEMENT WITH A PURPOSE is the mantra of our model. That includes ACTIVE MARKETING EVENTS that create short, quick, 5 – 10-minute engagements between Professional and golfer around a challenge or skill.

We have Professionals who are creating an average of $ 500 in retail equipment sales per engagement in the following 30 days with the golfers they engage with in an ACTIVE MARKETING EVENT.

Yes, if 20 golfers participate in a skills challenge, they create $ 10,000 in retail equipment sales.

If you want to know more about our engagement playbooks;

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