As well as being fluent in the language of the ‘consumer’, we need to be able to hold a business conversation with the owners and managers.       If the business model at a golf club was aligned like this:     Then you wouldn’t get this response from a player development revenue workshop we ran in 2019:     “Each of you think about your player development achievements in 2018 and write down your #1 achievement.”     “I put over 120 women through our version of Get Golf Ready in 2018. That’s a record at this club, and I don’t think too many others will have beaten that”.       “How many rounds have these golfers played in 2019? How many have become members?”     “I don’t know. That’s not my responsibility.”     If the Professional’s only reward is a percentage of the earnings that they bring in (“eat what they kill”), then why wouldn’t they hunt more students rather than more rounds or more members?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.