Creativity is a word we don’t readily associate with the profession of golf. But it’s a skill we need to appreciate if we want to grow the game.
Your management won’t let you. The avid golf nutcases moan at you.

The moment you create something new, you’re introducing change. Never mind the fear of failure. Now you’re threatening the equilibrium of the most visibly important people at the club.

Many Professionals write to say that their management and leadership want them back in the shop, back behind the counter, making sure that the status quo runs smoothly.

If the operation runs smoothly, then the avid and the management can resolve another day without any danger of complaint.

You’re not creating. You’re not using the skills of a PGA Professional. But it's safe.

That is until the management at 26 golf clubs believes they can outsource the operational role of a PGA Professional to a company with no commitment to employing PGA Professionals.

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