Creativity is a word we don’t readily associate with the profession of golf. But it’s a skill we need to appreciate if we want to grow the game.       When you create something new, or you introduce a change, then as well as courage you need persistence. How many golfers do you know who easily accept your advice to change their grip? It’s a change, and it comes with a threat. Sebastian Bendsen is a +4 handicap golfer who hits it the proverbial country mile. He’d love to be a player on Tour, but he’s been advised he’d need to change his grip. Despite the attraction of POTENTIALLY playing the Tour, he doesn’t want to RISK the CHALLENGE he MIGHT FACE. Seb is behaving in the NORMAL way that humans behave. We’re wired to SURVIVE.      Changing a golfer’s swing fundamentals, with all the POTENTIAL that brings, doesn’t just have the RISK for the STUDENT of GOING BACKWARDS and HUMILIATION, it has the RISK OF FAILURE for the COACH.   Putting a new never-been-tried-at-our-club format on has the POTENTIAL for success but has the RISK of FAILURE and COMPLAINT and IGNOMINY. And in truth, just as the student changing a swing fundamental must practice, and the coach must remain courageous, so must the Professional and Manager who put on a new event in a new format. The likelihood is that it won’t be a success from day one. They’ll need COURAGE and PERSISTENCE.        Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.