Creativity is a word we don’t readily associate with the profession of golf. But it’s a skill we need to appreciate if we want to grow the game.
Who ever asks you to be creative?

You undoubtedly often get asked to operate. But when did you last get asked to ‘create a solution’?

When I speak to chairpersons, general managers, committee members, even facility marketing leaders, they’re either unsure what creativity to ask for or even how creativity could help their business.

There’s a very definite limitation to the scope of expectation club management and leadership have regarding PGA Professionals. I often hear them complaining that their Professional team isn’t doing enough. They’re just not sure ‘enough of what’.

Some questions require creative answers that I don’t hear them asking enough:

How can you improve the value our golfers get from their playing experience?

How can you make golfers more connected to our golf community?

How can you make our club more important to golfers?

These are questions that challenge you to CREATE solutions that build stronger and more loyal connections between golfers and the game; golfers and the community; golfers and the club.

A $ 64 million question that also needs to be asked is:

“How does your training equip you to answer those questions?
Do you learn how to be creative?”


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