Creativity is a word we don’t easily associate with the profession of golf. But it’s a skill we need to appreciate if we want to grow the game.
If I had one wish for PGA Professionals, it would be:
“For club management and leadership to have a better appreciation for the revenue impact a PGA Professional could make for their golf club”.

I’d certainly suggest that every Club Managers Association's meetings should include PGA leadership telling stories with financials. Getting Managers to tell the stories at these meetings would be even more powerful.

We have data to share with any leadership or management team (or PGA). If anyone wants us to present to a management team, reach out. We do as much as we can pro bono.

Possibly another way is to create a monthly downloadable PDF or web page with a new story of a PGA Professional impacting club revenue. If that would be of interest to enough people, then we would certainly get that started. Let us know if that’s an option you would be interested in:

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