Influencing the industry to appreciate the power of engagement.

I have often used a diagram (below) I stole from David Colclough (PGA of GB&I) to present to prospective employers the large revenue opportunity PGA Professionals offer their business.

I was at it again last week with a leader who I wanted to persuade to employ PGA Professionals at 26 locations. He had some uncomfortable questions for me.

After I’d presented the benefits a PGA Professional would offer his business, he asked a question with three parts:

a) “Ian describe for me the ‘PGA skill’ you’re talking about and what might make it ‘high’ or ‘excellent’?”
b) “Then tell me who trains them in that skill and to what level on the chart that training takes them to?”
c) “Finally list for me the 26 Professionals who you think might take up a role that drives my golf business”.

How would you have answered that question? Where, online, would you send someone asking that question, to get the answers?

So, I have a question for you in three parts:

a) Given the answer you would give to part a above, what skill are you working on, and how are you developing it?
b) If your current employer was asked: ‘how do you utilize your PGA skills’; what would they say?
c) And do you have a success story with metrics that we can turn into a story to be published?

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