Influencing the industry to appreciate the power of engagement.       Monday and Tuesday, I wondered about the Professional’s role with the crowd on Saturday. How the crowd perceives you is important to your brand and your proposition. The crowd on Saturday is approximately 140 golfers who get a view of your contribution. And, amongst those 140 will be presidents, chairpersons, captains, board and committee members. They’ll have opinions, but they’ll also be listening to the crowd. In one geography, a single company managed to persuade committees to hand over their shop and operate with either a ‘diminished’ PGA Professional or no PGA Professional. If the crowd and committee and captains think the Professional has the shop in exchange just for collecting green fees and managing a tee sheet, then to some that looks like a pretty one-sided exchange. As automation of tee-sheet booking, payments, and sign in, becomes more prevalent, the transaction seems even more lopsided.       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.