Influencing the industry to appreciate the power of engagement
 
 
 
Have you heard of Brownie Wise?

She was a single mother from Michigan who worked for Stanley Home Products in the 1940s. If she looked at the success of the ‘Reveal the Lie’ campaign for our Professionals she would quickly identify why it works so well.  

Every one of our customers who ran this ‘engagement event’ in May generated over $ 1,000 per hour in sales of equipment and coaching, while also promoting an upcoming event for the club
 
 
Brownie Wise would tell you that engaging 4 golfers together multiplies the likelihood that they will commit to a purchase or a future event vs engaging with each on their own.

Brownie Wise gave us ‘Tupperware’ parties.

She identified how human behavior changes when there’s a crowd; and exploited it to explode the sales of a product that had gone nowhere despite an expensive TV and print advertising campaign.

Crowds are useful things.

“You can fish where the fish are, and/or you can become great at
gathering fish in one place”.
 
 
 

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