Influencing the industry to appreciate the power of engagement.
In the mall the crowd are there because they want to browse and buy or pass some time or hang-out.

Your crowd are passing through your shop on the way to the 1st tee. There’s stuff they might want on the first tee: gloves, tee-pegs, balls, ball marker, pitchfork repair tools. Usually, they need the transaction to be quick. No real time for enquiry or conversation.

On the putting green they might be open to a chat, especially if you have some advice. On the practice tee they might have time to take on board a thought.

When four of the crowd are stuck waiting 5 or more minutes on a Par 3 tee for the green to clear they can become irritated.  

But maybe, if you happen to be there with an engagement event, it’s a chance for you to divert them from irritation. You can show them care and attention. You can provide insight. You can bring something that adds theatre to their experience. The chance to start a conversation that can be continued later.

If you want to market or sell equipment when the crowd is in, the worst place is from a stand in a shop when the crowd is on a mission to get from their parking to the 1st tee. Having a conversation with one customer, while another is waiting, causes discomfort to both

If you want to sell equipment, bring it to the crowd in a place where you can have a conversation in the context of their game.

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