Influencing the industry to appreciate the power of engagement.       A General Manager of some influence in that country’s Club Managers Association was bemoaning his return on investment. “Upgrading the bar and patio has been a big capital expense and it looks fantastic. But it’s still empty on Friday evening. What would you suggest I do? Can you design me a poster?”.   I asked him if he’d spoken to his PGA Professionals. “They can’t design posters” he said. People create crowds. His empty patio and bar attracts no-one. If PGA Professionals are connected to golfers, then they can create at least a small crowd. In the case of many Professionals I know, a big crowd. It’s a talent.     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.