Influencing the industry to appreciate the power of engagement.
If your cell phone company sends you 5 emails inviting you to attend 5 different events, how do you feel about saying “no” or not even replying on every occasion?

If a golfer has a relationship with their PGA Professional and believes their Professional genuinely cares for their game, their connections at the club, and the value they want from the club, how many times would they say ‘no’ to a personal invitation from their ‘guide’. How many times would they ignore an email from their personal expert guide?   

There’s a real sweet spot here. A Professional who can

‘create’ a reason for people to come to the club;
‘connect’ that reason through personal invitation to the right people;
And create a ‘crowd’;

is especially valuable to any golf club.

With those 3 Cs, we get reduced Attrition, increased Activation, and accelerated Acquisition.


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