Influencing the industry to appreciate the power of engagement       Kevin Bridges is a stand-up comedian from Glasgow. He can be very cutting in how he sees the world. One of his observations (edited) is:   “Younger people today have never had to face the devastating fear of rejection at 3 feet”. He observes that today, the proposition required to acquire a “date”, is all managed in a remote digital environment. The right-swipe and the double-tap have replaced a subtle wink and coy smile. The act then explores the hilarity of his humiliating experiences of rejection. But his observation of the “protection” afforded by algorithms and remote screens, and the change in behavior that solicits, is an insightful point.       In your shop have you heard a younger Professional or assistant say that they’ve “talked to” a golfer or member, and wondered what they actually mean by “talked” to? Was it a text, a WhatsApp, or Facebook message? Or did they actually have a verbal conversation? Bridges is right. Making a proposition to someone’s face is a difficult experience. One that maybe people have less practice with today.       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.