Influencing the industry to appreciate the power of engagement.
If you haven’t noticed, our world is now dominated by algorithms.
Algorithms track everything you do in the digital space with the intention of “understanding” you better. Watch a couple of documentaries on African wildlife on your Netflix account; look what happens to the recommendations.

Your son comes and tells you that he’s going to work in the well-being industry. You do some quiet investigating on Google. Watch what happens on your Facebook feed. Now you’re a yoga fanatic who also wants to listen to Mindvalley podcasts.

You see, armed with some ‘consumer knowledge’, the algorithm is ready to test its insight with a proposition.

But, after 9 holes of accompanied play with one of your golfers, who knows more about them: the algorithm or the PGA Professional? Who is in a better position to make a proposition?


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