Influencing the industry to appreciate the power of engagement.       The 10-foot challenge is a great engagement event for the putting green on a busy Saturday or as part of a fun event to create a crowd on Friday evening. If you watch each golfer take ten, 10-foot putts at the hole on a perfectly flat piece of putting green, then you’ll learn who has a problem that can be helped with an improved setup and posture; or improved with a better stroke; or who could use a new putter. Even better, the golfer themselves will have benchmarked a skill. They’ll have gained an insight into their need for improvement. The chance of making a successful proposition has just improved dramatically.      And if you’d enquired about the golfer’s game; and how their putting impacted their enjoyment? And asked whether they’d like to improve their putting to improve their game, then the chance of knowing whether a proposition might succeed, has increased again.    And, if you had a previous connection; you’d previously played 9 holes with the golfer; and they trusted you to care about their game and their connection to your community; then you’re close to a home run. Customer knowledge, connection, and trust. The algorithm might be trying to build the first, but you’re the top cat of the rest.       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.