Influencing the industry to appreciate the power of engagement.       People think that digital algorithms are benign. They smile at their simplicity and clumsy attempts to know the customer. But, beware. They’re trying to find what they should use to make an ‘attention addict’ out of that customer. Worse, a ‘consumer addict’. Does their proposition have the customer’s best interests at heart? Or is it about how much attention they can gain? They measure their hold over their customer in terms of ‘time’, ‘views & impressions’, & digital engagements.   Netflix see your pyjamas as a competitor. Is keeping you awake longer, having your best interests top of mind?   If you’re at a golf facility as a coach; or maybe you’re a Professional with the retail franchise; or possibly you’re in operations; you must have the customer’s best interests top of mind; at the heart of your business. You’re not the invisible hand in a digital community. You’re the physical presence who should base their tenure in expertise, connection, and trust. But just as the companies with algorithms work incredibly hard to create solutions that maximize their desired results, so should you. How many golfers can you say that you’re ‘connected’ to in a relationship where they ‘trust’ you to be able to use your expertise to make a difference to their relationship with the game, the community, and the club? Those are going to be golfers who would ‘welcome’ a proposition from you because they believe you have their best interests at the very heart of your role.     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.