Influencing the industry to appreciate the power of engagement       If you want to sell a new set of irons; or you want to fill a social coaching program; or you want a golfer to play golf more often, then you need to make a proposition to a golfer. To have a chance of success with that proposition, you need to be in the sweet spot of an “opportunity gap”.     There are golfers/members who have a natural desire for the world to be better; or even those facing a deteriorating experience; who might walk in and ask for a proposition.   Be aware of the opportunity gap. If someone walks into the shop and asks about the latest TaylorMade driver, don’t just tell them about the driver. “Why” are they looking at new drivers? What is the opportunity they’re exploring?   On the other hand if someone walks in and says “I’ve just hit a shank”; get out and fix that quickly.       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.