Influencing the industry to appreciate the power of engagement
If you want to sell a new set of irons; or you want to fill a social coaching program; or you want a golfer to play golf more often, then you need to make a proposition to a golfer.

To have a chance of success with that proposition, you need to be in the sweet spot of an “opportunity gap”.


There are golfers/members who have a natural desire for the world to be better; or even those facing a deteriorating experience; who might walk in and ask for a proposition.  

Be aware of the opportunity gap. If someone walks into the shop and asks about the latest TaylorMade driver, don’t just tell them about the driver. “Why” are they looking at new drivers? What is the opportunity they’re exploring?  

On the other hand if someone walks in and says “I’ve just hit a shank”; get out and fix that quickly.

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