Influencing the industry to appreciate the power of engagement.
It bothers me when I hear coaches or retailers talk about their golfers who:

“have their handicap, and their group of partners, and their ‘game’; and they’ve got no need to improve. It’s not important to them”.


Why do they ever buy a new driver? Why does anyone ever go to the PGA Tour Superstore and buy a new set of irons?

I’m willing to believe this challenge exists. I’m just not ready to accept that it can’t be changed.

How would you approach this challenge?


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