Influencing the industry to appreciate the power of engagement.
In 2021 you will struggle to find a successful mass-merchant who doesn’t use email or social media to ‘reach out’ to their customers. They know that they can’t wait for those customers to come into the store. The world is changing.

Many of those merchants are now using algorithms to get smarter about making the right propositions to the right customer.

But mostly, they’re still trying to INSPIRE by presenting product and price with a benefit. And the bandwidth is limited to the email or social post or high-production value video.   

The huge advantage you have is that you can talk “experience” and you can supplement the bandwidth with a “conversation” that includes questions about personal motivations and desires and fears.


Discussion with the golfer about their perceived opportunity, challenges, requirements and needs, gives you a much better chance of influencing them to see their opportunity gap from a perspective that’s much bigger and more powerful than price or product.

It’s now THEIR PERSONAL opportunity gap.


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