Influencing the industry to appreciate the power of engagement.       In 2021 you will struggle to find a successful mass-merchant who doesn’t use email or social media to ‘reach out’ to their customers. They know that they can’t wait for those customers to come into the store. The world is changing. Many of those merchants are now using algorithms to get smarter about making the right propositions to the right customer. But mostly, they’re still trying to INSPIRE by presenting product and price with a benefit. And the bandwidth is limited to the email or social post or high-production value video.    The huge advantage you have is that you can talk “experience” and you can supplement the bandwidth with a “conversation” that includes questions about personal motivations and desires and fears.     Discussion with the golfer about their perceived opportunity, challenges, requirements and needs, gives you a much better chance of influencing them to see their opportunity gap from a perspective that’s much bigger and more powerful than price or product. It’s now THEIR PERSONAL opportunity gap.     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.