Influencing the industry to appreciate the power of engagement
The danger is that you look at this model with an attempt to apply logic.

If you believed in logic, then the “handicap” would have created an opportunity gap. “I’m a 12, what do I need to become an 8?”

But it doesn’t work like that does it?  If it did, everyone would be enrolled in coaching programs.

In fact, despite all the scores and numbers in golf, golfers themselves steadfastly refuse to follow logic. It’s like there must be some parallel universe in which they sometimes play and can hit their #3 wood over water, and not have to lay-up.

So, if it's not about the numbers, then it must be about the feelings.

Legally Privileged Disclaimer
Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please
unsubscribe here.