Influencing the industry to appreciate the power of engagement
You read all the time how Netflix, or Facebook, or Instagram, place a value on a “subscriber” or “follower”. It’s the same with LinkedIn and many other companies.

If you’re a private golf club, you’ll have an average value of a member.
But what about the value of a ‘connection’?

If you’re a coach? How many golfers are you connected to? How much revenue do you make from that group in a year? Do you even think about that, or is it simply number of hours available, number of lessons given, and average yield?

If you’re a public course, do you know how many golfers you’re
connected to? Is it worth evaluating what your round revenue per
connection is?

If today’s really successful companies evaluate the number of
‘connections’ they have and the revenue and profit per connection, or subscriber, or follower, isn’t it something we should look at?

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