How connected are your golfers to the club, the community, and the game?       If you’re an on-course retailer, then the number of golfers you’re ‘connected’ to will significantly influence your equipment sales. Looking at equipment sales, we attempted to track the value of a ‘connection’. A ‘connection’ is a golfer who has met you in a golf context (outside of the shop) who you’re now in regular digital contact with, and attempt to have some sort of physical engagement with over every 90-day period. You know the difference in equipment sales value of a ‘connection’ vs a member or golfer who just passes through your shop is going to be radical don’t you?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.