How connected are your golfers to the club, the community, and the game?
If you’re an on-course retailer, then the number of golfers you’re ‘connected’ to will significantly influence your equipment sales.

Looking at equipment sales, we attempted to track the value of a ‘connection’.

A ‘connection’ is a golfer who has met you in a golf context (outside of the shop) who you’re now in regular digital contact with, and attempt to have some sort of physical engagement with over every 90-day period.

You know the difference in equipment sales value of a ‘connection’ vs a member or golfer who just passes through your shop is going to be radical don’t you?


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