How connected are your golfers to the club, the community, and the game?
Randy Smith, PGA Professional at Royal Oaks in Dallas, Tx, educated me. He explained that the best place for a PGA Professional to station
themselves on a golf course was not the 1st tee, but at the back of the 18th green.

On the first tee, he reasoned, every golfer might be nervous but they are full of hope. By the time they walk off the 18th green they’ve probably had a hard dose of reality, a round full of frustration – again.

That can threaten the golfer’s connection with the game.

Once when I arrived at Royal Oaks looking for Randy, the assistants in the shop laughed and said “go find him behind the 18th, he’s saving golfers”.  

I hope they eventually took on board Randy’s example. Randy was taking responsibility for the members’ connection with the game.
That’s clearly the work of a PGA Professional.

Save one member, or golfer, and the financial contribution is enormous.
By the way, if you’ve got the retail franchise and think that’s someone else’s responsibility, then think about how loyal to your shop a golfer you save will become.


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