How connected are your golfers to the club, the community, and the game?
When you examine people who have stopped playing at a club or those who’ve resigned a membership, if you strip out those who’ve disappeared because they migrated away, died, or became seriously ill, then a big majority would have been marked as ‘red’ on the social connection layer of the scale we reviewed this week. They don't have enough social connections or friends at the club.

That’s in line with a study conducted with over 10,000 golfers that showed that for the majority, their number 1 priority when playing golf was “fun with friends”.

The quickest way to activate a golfer and get them to pay more visits, play more golf, and spend more money, is to connect them socially to an active golf group.

As the ‘matchmaker’, the PGA Professional can connect the golfer to a like-minded group who play at a time that our golfer has available, and at a time when the pressure on tee times isn’t as great.

Peter Myers is a PGA Professional who’s an expert at creating, never mind growing, groups for different days and times of the week.


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