How connected are your golfers to the club, the community, and the game?
 
 
 
 
Two of the four pillars of a COMMERCIALLY VIABLE COMMUNITY are personal value in the relationship for the individual golfer or member; and the social connections between the members of the community. 
 
 
 
Getting these right brings greater stability to your community. You’ll experience greater loyalty and much less attrition. For growth there are two other pillars:

Customer Knowledge
Knowledge of the individual golfer’s hopes, ambitions, opportunities and understanding what makes them feel good; and appreciating their barriers, obstacles and challenges and what makes them feel unhappy and frustrated.
 
 
 
Relevant Transactions
Then it's time to get creative. Knowing what you know about your golfers – what they enjoy, what their hopes are, and what frustrates them – you can create activities, events, and engagements that will help add to the experience they have and the value they get from their relationship with the game, community, and club.

 
 
There you have it. The four pillars, for anyone who wants to manage a community, that are fundamental to creating a COMMERCIALLY VIABLE COMMUNITY.  

If you’d like to expand on that, then please send me an email.
 
 
 

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