How connected are your golfers to the club, the community, and the game?
If you want to be a ‘Player Development’ Professional, then it is worth researching, understanding, and working out how to apply this community management model at your golf club.

This model isn’t my invention. This model predates Google, and Facebook, and every other social media company. The global consulting company McKinsey developed this model, and its principles were picked up and used by every social media company looking to create digital communities. It applies just as powerfully to physical, real-world communities.

I am always available to talk to anyone about this model.

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