Are we under achieving, if we measure the number of golfers who invest in coaching?
Some coaches tell me that their members “don’t want lessons”. They believe the market potential for coaching at their club with 500 members is less than $ 25,000.

It’s a tough conversation from there, because that’s their lived experience. They promoted their service, but few have taken it up. It seems like a personal judgment made by the community. That can be soul destroying.

In that scenario, trying to have them think that 500 members is a market opportunity of at least $ 600,000, seems so far fetched and uninformed.

Presenting that figure can seem an awful lot like an indictment of their ability as a coach. But it isn’t. It’s an indictment of their ability as a marketer.

Whether you think it's marketing skill or just the ability to ‘win friends and influence them’, it’s a skill that every coach needs. It’s a business process that requires the investment of time.

Marketing is a life-long journey of learning, that’s just as important as the technical ability to coach is a life-long journey of professional development.

Put marketing and coaching skill together and you can start thinking about a group of 500 golfers offering you a $ 600,000 potential market size.

Legally Privileged Disclaimer
Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please
unsubscribe here.