Are we under-achieving if we measure the number of golfers who invest in coaching?
“Back to the Future” was a great movie. I think it showed how you can pair the fundamentals of the past with the opportunities the future presents (and remember we’re living in the future).

If you’re looking at your ‘market of opportunity’; your country club with members and families and guests; the golf club with all of its regulars; and all of the local population that don’t yet know that golf is the greatest game in the world:

What are the fundamentals of the past you use to promote your proposition to your market opportunity?

How are you using the advantages of today to amplify those fundamentals to create even more success?

What are the opportunities emerging to invent new ways to promote your proposition?

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