Are we under achieving, if we measure the number of golfers who invest in coaching?
“Word-of-mouth” marketing was the pillar of community businesses 25 and more years ago. A word-of-mouth referral for a coach was gold dust.

Despite new technology offering all sorts of ways to reach a potential consumer, here are some especially important marketing research facts for coaches to embrace:

Word-of-mouth promotion is the most trusted of all forms of marketing – 86% of customers trust word-of-mouth reviews and recommendations (source: Referral Candy).

People are 4 times more likely to buy a product or work with a business when referred by friends (source: Impact).

And here’s something that might seem hugely incongruous, when you consider that Gen Z are the most tech savvy generation to date:
82% of the Gen Z generation trust their friends and family most when it comes to advice on products and services (source: Forbes).

A fundamental of the past hasn’t changed, despite all the technology available to us. ‘Word of Mouth’ still matters. A lot.

How are you exploiting that fundamental of the past? How are you using ‘innovation’ of the future, to maximize the opportunity?


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