Are we under achieving, if we measure the number of golfers who invest in coaching?       “Word-of-mouth” marketing was the pillar of community businesses 25 and more years ago. A word-of-mouth referral for a coach was gold dust. Despite new technology offering all sorts of ways to reach a potential consumer, here are some especially important marketing research facts for coaches to embrace: Word-of-mouth promotion is the most trusted of all forms of marketing – 86% of customers trust word-of-mouth reviews and recommendations (source: Referral Candy). People are 4 times more likely to buy a product or work with a business when referred by friends (source: Impact). And here’s something that might seem hugely incongruous, when you consider that Gen Z are the most tech savvy generation to date: 82% of the Gen Z generation trust their friends and family most when it comes to advice on products and services (source: Forbes). A fundamental of the past hasn’t changed, despite all the technology available to us. ‘Word of Mouth’ still matters. A lot. How are you exploiting that fundamental of the past? How are you using ‘innovation’ of the future, to maximize the opportunity?     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.