Are we under achieving, if we measure the number of golfers who invest in coaching?
Given that 86% of customers trust word-of-mouth reviews and people are 4 times more likely to buy a product or service when referred by friends, it makes sense that every coach should be looking at ways to showcase ‘friends’.

So, make your case for your qualifications and stature; shout out your proposition; be passionate about your exceptional skill as a coach; but more than anything else you do, create happy customers who value both the experience they had and the outcome you delivered.

Make that your greatest passion, because each time you create a happy golfer you’ve created the most powerful marketing tool in the business.   

The next question then becomes, how many customers are you creating from each happy golfer whose life you’ve improved?


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