Are we under achieving, if we measure the number of golfers who invest in coaching?
The IT and marketing industry is full of the next generation of passionate young things selling the latest tech or advertising innovation to build your business.

If we believe the Nielsen report, 92% of consumers believe suggestions from friends and family ahead of adverts, and 88% of people trust online reviews as much as they believe recommendations from friends, then surely the most important marketing initiative you can take is:

“to deliver an exceptional product or service that meets or exceeds the value expectations of the customers you currently have?”   

For all the thoughts and questions I ever ask, in a community, word of mouth is even more important than it is in the mass-market world.

Nothing is more important than your current product or service.

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