Are we under achieving, if we measure the number of golfers who invest in coaching?       The IT and marketing industry is full of the next generation of passionate young things selling the latest tech or advertising innovation to build your business. If we believe the Nielsen report, 92% of consumers believe suggestions from friends and family ahead of adverts, and 88% of people trust online reviews as much as they believe recommendations from friends, then surely the most important marketing initiative you can take is: “to deliver an exceptional product or service that meets or exceeds the value expectations of the customers you currently have?”    For all the thoughts and questions I ever ask, in a community, word of mouth is even more important than it is in the mass-market world. Nothing is more important than your current product or service.       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.